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Cold Start Problem,Managing Business Start-Ups,Start Now Get Perfect 3 Books Set BrilliantQuestions realistic planningDescription Condition: BRAND NEW Format: Paperback The Cold Start Problem: How to Start and Scale Network Effects The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem. Now, one of Silicon Valley's most esteemed investors uncovers how any product can surmount the cold start problem by harnessing the hidden power of network effects.