Joico Color Balance Blue Shampoo 300ml Perming Opti-PLEX™ technology works deep into

Opti-PLEX™ technology works deep into the core to reconstruct damaged bonds due to chemical services

Blow dry (use a brush for extra volume) and style as preferred

the formula locks in more than 89% of colour vibrancy after ten shampoos and deeply strengthens strands

80% less hair damage

Joico Color Balance Blue Shampoo 300ml Perming Opti-PLEX™ technology works deep intoThe Joico Color Balance Blue Shampoo gently cleanses strands while instantly cooling and neutralising unwanted orange and brassy tones in highlighted or lightened brunette hair. This shampoo also boosts shine and controls static. Paraben free. How to use: Apply to wet hair. Lather. Leave in 1 3 minutes. Rinse. Use 2 3 times a week, alternating with your daily shampoo. For optimal results, use with the Joico Color Balance Blue Conditioner.