CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Scissors Endorsed by Cambridge Assessment International

Endorsed by Cambridge Assessment International Education to provide full support for Paper 2 of the syllabus for examination from 2020

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7" glossy photo paper

CHASING DIGITAL: A PLAYBOOK FOR THE NEW ECONOMY Scissors Endorsed by Cambridge Assessment InternationalThe paradigms of big business have changed. Business models that were once lucrative now seem to barely move the needle. Incumbents of the old guard find themselves superseded by new, digitally charged, data fuelled organisations that leverage platformbased business models. How can pre digital businesses survive? Theyre loaded with resources, brand power and deeply embedded networks, they just need a new playbook. Outlining a clear and detailed