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is a very different collection
the acquisition
It contains more than 300 ornamental initials (forming 12 complete alphabets) in the most varied calligraphic manners: florid script
-- Yellow Kid
"Paul Rand" 1999 HELLER, Steven Posters is a very different collectionHELLER, Steven [255] pp. Phaidon 1999 11 3 4" x 10 1 4" Rand was a major force in editorial design, advertising and corporate identity. He was art director at "Esquire" and "Apparel Arts" magazines, and he designed the ground breaking covers for the cultural journal "Direction". He worked at the Weintraub Advertising Agency from 1941 1954 and, in 1955, established his own design studio, acting as consultant to companies such as IBM, Westinghouse and
